SATURDAY 8TH AUGUST
PEDAL NORFOLK SPORTIVE
The Pedal Norfolk Sportive is based at the prestigious Holkham Hall estate. Expect beautiful villages, rolling North Norfolk lanes and big open skies. Part of our Pedal Norfolk Cycling festival, there will be something for everyone.
WHY RIDE WITH TPR EVENTS
Thoughtfully organised events that feel every bit as good as the route itself.
From the first signpost to the finish line, all TPR events are built around inclusivity, quality, atmosphere, value for money and the kind of details riders actually notice on the day.
Properly signed routes
Clear, well-planned routes shaped by local knowledge, so you can focus on the ride rather than second-guessing every turn.
Food, drink & rider support
Well-stocked stops, friendly volunteers, and mechanical support out on the route to keep you fuelled and moving.
Memories worth keeping
Bespoke medals, rider plaques, event photography and those little finishing touches that make the day feel special. Also, courtesy of our friends at Adnams, all riders receive a FREE can of Adnams too!
Great venues and locations
From iconic start locations to scenic countryside routes, the setting is always part of what makes the experience memorable.
Family-run, rider-led
We ride the routes ourselves and care about the details. That hands-on approach creates a genuinely welcoming, rider-first atmosphere.
Not-for-profit, community focused
Every entry helps fund future events and local cycling initiatives, keeping the focus on riders, not shareholders.
Built by riders, backed by volunteers, and designed to leave you already thinking about the next one.
tpr fair pricing
As a long-standing, family-run Community Interest Company, we pride ourselves on delivering not just a great event day experience, but exceptional value for money. Unlike many, we don’t charge admin fees, hydration and feed stops are included, event photography is free, and our medals are always bespoke to each event and year.
We do everything we can to protect you from rising venue and running costs, which is why we’ve kept almost all events at 2025 prices when you enter using our Early-Bird Discount (available up to 6 weeks before the event). At this point we commit to ordering medals and consumables, and all remaining entries will increase by £2.
We don’t offer entries on the day if an event sells out, and we never oversell, so please enter early, secure your place, and help us make this the best event yet for both you and us.
Date
Saturday 8th August 2026
Location
Holkham Hall Estate, North Norfolk
Bike
Road bike
Event Village Times
7:30am until 5:00pm
The Pedal Norfolk Sportive opens up a North Norfolk cycling paradise of quieter lanes and roads, historic unspoilt villages and glorious coastline all under big wide open Norfolk skies.
With routes of 25, 50, 75, or 100 miles, there’s something for everyone, no matter your experience or bike type. Each route is fully signposted, risk-assessed, and supported by the friendly TPR Events team.
Longer routes include a complimentary lunch, and all riders enjoy free hydration and snack stations. Expect cyclists of all kinds – road bikes, eBikes, tandems, and more. All celebrating Norfolk’s stunning countryside.
The Untamed – Norfolk is part of the Pedal Norfolk Festival, a weekend of cycling celebration. Over 2 days, we will have something for everyone;
- Pedal Norfolk Sportive (Road Sportive)
- The Holkham Trophy (Gravel Race)
- The Untamed (Gravel Sportive)
Want to know more about the Pedal Norfolk Festival? Click below!
routes
At TPR Events, we’re dedicated to creating the best routes for riders to enjoy. Every route is carefully plotted, analysed, risk-assessed, tested, and fully signposted, giving you the confidence to ride with peace of mind.
Plus, all routes will be available to download as GPX files, providing turn-by-turn directions on your phone or GPS device. GPX files will be available a few days before the event, after our final checks for road closures and obstructions.
We are still finalising some terrific routes. We are in the testing phase, where we ride and re-ride the routes ourselves to ensure they’re all to the high standard we set ourselves.
Once they are confirmed we’ll update this page with GPX links and full route previews.
Check back soon!
what bike is suitable?
The Pedal Norfolk Sportive is a road event that takes place on a mixture of quiet country roads and faster flowing B-roads.
Any serviceable bike, eBike hand-cycle or adapted bike is suitable for this event. Any road bike is ideal for this event.
FAQs
Entries are non-refundable. You may transfer your place to another event up to 4 weeks before event day. After this point, we are unable to offer refunds or deferrals as we will have committed to rider-specific costs such as medals, catering, and event logistics.
We have no age requirement to ride; however, all under-16s must be accompanied by a parent or guardian at all times and will not recieve a complimentary Adnams.
AT ENTRY: Order confirmation email
3 WEEKS BEFORE EVENT: Event welcome and information email, plus WhatsApp group invitation.
1 WEEK BEFORE EVENT: Final instructions email (including final route, parking information and safety brief).
FINALS DAYS BEFORE: Final information, including last-minute road closures, weather information and announcements via WhatsApp.
Please check your spam folders if you do not receive your order confirmation, as you’ll likely also miss important event info too!
Please remain subscribed to our rider list to ensure you receive event and route updates.
We have multiple rider and mechanical support vehicles available to help you on the road – as well as first aiders at HQ. The emergency contact number will be on your souvenir rider number.
All riders get free drinks and snacks at all stops.
- Tea & coffee
- Water
- Selection of squash
- Homemade flapjacks
- Wide variety of fruit
On longer routes, there is also an additional lunch stop. In addition to the above;
- Sandwiches
- Crisps
- Haribo
Gravel races:
- Electrolyte drinks
- Homemade flapjacks
- Energy gels
Yes, eBikes are allowed and very welcome on all of our sportives. Anything that gets you riding is great :)
eBikes must conform to UK law on all TPR Events.
We do not provide charging points along the route, so make sure you’re economical with the range!
Yes, all types of bikes are encouraged on our events.
We often have riders on tricycles, hand cycles and tandems at our sportives!
We recommend that TT extensions are removed before our events due to safety concerns and the potential for liability in a group setting.
If you have any further questions, please refer to our Terms & Conditions.
If your question isn’t convered in our Ts&Cs, please contact us.
